For Human Rights Day 2024, I worked on the branding for the global campaign “Our Rights, Our Future, Right Now.” The campaign highlights how human rights shape the lives of people around the world, and the ongoing work being done to promote and protect them.
The visual identity was built around two complementary directions, each distinct yet connected. One side used powerful, authentic photography to tell human stories and ground the campaign in real experiences. The other employed bold, engaging graphics to communicate key messages and inspire action.
“Our Rights, Our Future, Right Now” culminated in an Open Day at Palais Wilson, the home of the UN Human Rights Office, where visitors were invited to explore the historic building, learn about human rights through displays and graphics, take part in interactive activities and games, and take home branded merchandise and posters.
