Human Rights Starts With Me is a digital learning initiative created to introduce young people (ages 12–15) to the fundamentals of human rights. Designed to be rolled out across schools worldwide, the platform helps students learn about human rights in an engaging and accessible way; through videos, interactive quizzes, and storytelling.
The visual identity needed to resonate with a broad audience, from children and teenagers to teachers and parents. We developed a flexible design system featuring a diverse colour palette, playful sticker-style graphics, and modular branding elements that could adapt across different learning modules. This approach allowed the identity to feel vibrant and dynamic for young learners, while also being easily simplified and professional when needed for educators and institutional use.
