TodayTix is a global e-commerce leader for theatre and cultural events, and I’ve had the pleasure of collaborating with them regularly on a range of creative projects. Recently, I was asked to work on the branding for their new acquisition, Show-Score — a vibrant community for theatre fans who share reviews and help others discover what to see across Broadway, Off-Broadway, and beyond.
Alongside developing the branding and visual identity, we also collaborated on a special end-of-year campaign: “Year in Reviews.” As 2022 drew to a close, Show-Score invited its members to relive the theatre moments that moved them most. We designed and built a personalised digital experience that brought those memories to life — serving up unique stories and unexpected insights for each individual user. No two experiences were ever the same, making it a fitting celebration of the creativity, diversity, and shared passion that define the theatre community.
