The Fruits is a Manchester-based digital marketing and strategy agency with a nationwide team delivering highly targeted campaigns for clients across the UK. We partnered with them to create a fresh, distinctive visual identity that could be applied across their website, stationery, social media, and advertising materials.
Taking direct inspiration from their name, The Fruits, we developed an identity system built entirely around fruit stickers. The concept centred on creating a flexible set of eight unique sticker-style logos, each visually consistent yet playful in character. This system allows the brand mark to adapt to different contexts and layouts while always remaining instantly recognisable.
The result is a fun, vibrant, and versatile identity that gives The Fruits a memorable visual presence and helps reinforce their promise of helping clients “harvest the fruits of their labour.”
